IIPM Think Tank Articles
25 February 2014 | IIPM Think Tank Articles
Prof. Chaudhuri´s books reveal powerful principles and secrets of success that encourage winning self-confidence in all his readers. He launched two best selling magazines: Business & Economy and 4Ps Business & Marketing and followed it up with The Sunday Indian, which is now the world's largest newsweekly.
The Sunday Indian The Nation's Greatest News Magazine
The Sunday Indian is the only newsmagazine in the world to be published simultaneously in 14 different languages. The languages include English, Hindi, Tamil, Gujarati, Bengali, Urdu, Punjabi, Assamese, Oriya, Telugu, Kannada, Malayalam, Marathi & Bhojpuri. Since its launch in October 2006, it has rapidly emerged as the preferred weekly news magazine for quality conscious and discerning readers across the country. Without any doubt, it is India's favourite news magazine!
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4Ps Business & Marketing Mainstream business & marketing magazine
Jack Welch is the featured columnist for India's best marketing and business magazine, a best-seller from its launch. Marketing experts such as Jack Trout and Al Ries elaborate on winning marketing strategies, alongside a team of correspondents who closely monitor the battlefield for the hearts and minds of the Indian consumer.
Business & Economy Mainstream business & policy magazine
India's largest business magazine is a mix of corporate strategy and economic policy, read by leaders in the government and business corporations. Columnists such as Noam Chomsky, George Soros, Thomas Friedman and Jim Collins complete the magazine with their incisive opinions and analysis.
The Human Factor HR Journal
"The Human Factor" continuously strives to bring world class practices in the field of human resources to clear the fuzzy picture of the human face of business. From the employee growth strategies to an insight of a country's new-found approach towards learning organisations, this journal is a tool for today's HR leaders to sample.